DESBROW | THOMPSON | CHAFFE
|
guide to producing your annual report - page 3
Content
Industry experts regularly analyse and report on effective corporate reporting and the results show that many organisations fall short of the benchmark. Regulators are also constantly evolving the statutory requirements for reporting and it is key to be transparent and open with these elements. Reputation is everything and an organisation that hides information will not win the respect and support it needs from stakeholders.
The following table illustrates the ideal content list:
| Introduction |
| Financial and operational highlights | Give mixture of financial and non-financial highlights |
| Organisational overview – At a glance spread | High level description of: - what the organisation does - indicate relative size of organisation (and divisions) - services and distribution channels - operating facilities and locations - customers and markets - objectives - performance highlights - achievement timeline |
| Chairman |
| Introduction Performance overview / summary of the year Acquisitions / disposals People Dividend (if appropriate) Outlook |
Annual Reports and Accounts
Corporate Plans
Framework Documents
Corporate Identities
Design
Artwork
Photography
Illustration
Copywriting
Editing
Sub-editing
Printing
New Media
Distribution
| Business Review / OFR |
| Strategy | State key objectives – financial and non-financial: - outline strategy to deliver against key objectives - key KPIs supporting objectives and strategy - how business model works (illustration) |
| Marketplace | Outline markets and opportunities: - competitive position - features that influence the market - differentiators - growth targets |
| KPIs | See above (should be linked to strategy) |
| Performance overview | - Link performance to strategy - Explain financial and non-financial goals in relation to performance - External benchmarks |
| Forward-looking information | - Goals - Anticipated progress against targets set - External factors and trends |
| Risk management | - Disclose key risks and describe approach to management - Assessment of potential impact of risk - Disclosure on compliance with key risk management policies (clear and easy to understand summary) |
| Sustainability | - Sustainability/CSR strategy - highlights - future objectives |
| Key resources | - Core values / culture - Organisational structure - Leadership – Management teams - Training and development - Performance management, benefits, motivation, retention, communications, KPIs e.g. staff satisfaction survey, training days per employee |
| Financials | To meet statutory requirements |
|
Contact
Beverley
at:
Desbrow Thompson Chaffe Ltd.
3 - 4 Kirby Street
LONDON
England
EC1N 8TS
(please note our new address)
Tel: +44 (0)20 7253 5040
You are viewing the text version of this site.
To view the full version please install the Adobe Flash Player and ensure your web browser has JavaScript enabled.
Need help? check the requirements page.
