Corporate & Annual Report Design Consultancy
DESBROW | THOMPSON | CHAFFE
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guide to producing your annual report - page 2
Putting your story into Context
The structure and navigation of a report is key to providing the content in the most accessible and transparent fashion. Here are some simple rules:
Context:
| STRATEGY | Align strategy with performance, future targets, risks, and measure with KPIs | - report at group and divisional level - align with performance highlights - explain future objectives and targets - disclose risks and mitigation - KPIs |
| RESILIENCE | Demonstrate a strong platform with relevant services and resources in the right markets | - market knowledge and insight - size and scale - opportunities for growth - macro/economic issues and trends - position in sector |
| EVIDENCE | Include key stories from the year that highlight the value drivers in the organisation | - people, culture and skills - innovation - operational efficiency - services - organic growth - new markets |
Contact
Beverley
at:
Desbrow Thompson Chaffe Ltd.
3 - 4 Kirby Street
LONDON
England
EC1N 8TS
(please note our new address)
Tel: +44 (0)20 7253 5040
Annual Reports and Accounts
Corporate Plans
Framework Documents
Corporate Identities
Design
Artwork
Photography
Illustration
Copywriting
Editing
Sub-editing
Printing
New Media
Distribution
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