DESBROW | THOMPSON | CHAFFE
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guide to producing your annual report - page 7
Treatment of Graphs/Charts/Information:
Organograms (family trees) can be used to show structure (especially with complex organisations or ones with lots of out-lying departments, which may not understand how they fit into the ‘big’ picture).
Graphs and charts should convey information easily and succinctly and not be ‘over-designed’.
They can be used to draw attention to targets ‘achieved’ or ‘exceeded’ when there is a positive story to tell
Other things to consider include:
Have you any certificates: ‘ISO 9001’, ‘Investor in People’, ‘Queen’s Award to Industry’ etc.
If the text is rich in acronyms or technical terms should you include a ‘glossary’
Contact
Beverley
at:
Desbrow Thompson Chaffe Ltd.
3 - 4 Kirby Street
LONDON
England
EC1N 8TS
(please note our new address)
Tel: +44 (0)20 7253 5040
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